Visual Representation Is Our Cultural Dictator - 1876 Words

Visual representation is our cultural dictator, the general sense of the word is ‘the description or portrayal of someone or something in a particular way’ (Oxford Dictionaries., 2014). In terms of design it’s ‘the depiction of someone or something in a work of art’ (Oxford Dictionaries., 2014). Representation is constructed of social values; it influences status, class and politics. The ‘circuit of culture’ (Hall, S., 1997, p.1) is the system in which society operates; it includes identity, production, consumption, regulation and representation. To understand this circuit, we must understand the substances of culture, ‘It’s said to embody the best that has been thought and said in a society. It is the sum of great ideas, as represented in the classic works of literature, painting, music and philosophy –the ‘high culture’ of an age.’ (Hall, S., 1997 p.2) Fuelling 21st century culture is the economics and marketing of the first world. The desire to consume is the notion of creating a persona through visual identity. Representation ‘in the physical sense is presenting oneself’, (Williams, R. 1978, p.266) it’s realised that consumption is complicated because it’s dictated by individual taste. Humanity resembles chameleons, in the present day we are exposed and adaptable to fast fashion. Mass produced high-street clothing imitates couture fashion. At factional prices, cheaper quality alternatives are obtainable to the working class, therefore trends are quickly outdated andShow MoreRelatedMale Latinos in the Media1038 Words   |  4 P agesaccentuate masculine violence (Baugh, 260). Cultural scholar Arthur Pettit sees through movies and TV the Latino male as †¦the greaser as half-breed, as peon, as bandit, even as dictator-king, in what Pettit calls conquest fiction (Baugh, 260). 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